I get this question often, and I thought it might be useful to you.
"What is the difference between an open house and a showing?"
An open house is when a homeowner and agent set aside a window of time where anyone can come and check out the property. Open houses tend to happen on weekends, but they can happen at any time, and they usually run for a couple of hours. This helps sometimes with marketing as we can mail postcards/flyers out. Sometimes they can bring a buyer but not as much as you may think. This also depends on the agent holding the open house and how much is it promoted. Are they promoting it out to the MLS,Zillow, other agents and social media. All this should be done as much as possible.
A showing is a private tour of the property. It's more intimate, and it allows a closer look, especially for buyers interested in making an offer. These can be scheduled by the agent who has a possible buyer that is interested. These can also be automatically set up via the showing scheduler depending on how you want your home to be shown. Meaning is the home vacant or will it just be shown during certain times etc. Always keep in mind that everyone has different schedules so you should be, as flexible as, possible not to limit showings due to time constraints.
You should always factor in the price point of the property also. Certain properties may not require an open house or they may need to be market differently. The high price point homes should be a Broker Open house to bring all the brokers that may have potential buyers. The low price point property may need to be an Investors open house, as it all depends on your market and these are all things to consider.
Have this conversation with your Broker/Agent and discuss your options and keep these things in mind when discussing. Your Broker/Agent should be aware of these but it is helpful for the client to know as well. If your Agent is not aware or is not willing to discuss it, you may want to look elsewhere lol.
I'm always open to questions and comments on the subject.